Don’t skip this step, as your welcome email sequence should nurture new subscribers, build trust, and guide them toward your offer.
Here’s a simple but effective 5-email sequence:
Email 1: The Warm Welcome
📌 Purpose: Deliver the lead magnet + Set expectation
Subject Line: “Here’s your [Lead Magnet] + What to Expect!”
Content:
- Thank them for signing up
- Deliver the lead magnet right away
- Briefly introduce yourself and how you help
- Let them know what to expect in the next emails
📝 Pro Tip: End with a simple question to encourage replies (e.g., “What’s your biggest challenge with [topic]?”)
Email 2: Your Story + A Quick Win
📌 Purpose: Build trust + Provide value
Subject Line: “Here’s your [Lead Magnet] + What to Expect!”
Subject Line: “Why I do what I do (+ a tip for you!)”
Content:
- Share your personal story or why you started your business
- Give a quick, actionable tip related to their challenge
- Ask if they’ve had a chance to check out the lead magnet
📝 Pro Tip: Keep it short & relatable—show them you understand their struggles.
Email 3: Bust a Myth or Share a Common Mistake
📌 Purpose: Establish authority + Challenge assumptions
Subject Line: “Are you making this mistake with [topic]?”
Content:
- Call out a common misconception in your niche
- Explain why it’s wrong and what to do instead
- Reinforce how you help people solve this issue
📝 Pro Tip: This subtly preps them for your paid offer by showing gaps in their approach.
Email 4: A Success Story or Case Study
📌 Purpose: Show proof + Create desire
Subject Line: “How [Client/You] Went from X to Y”
Content:
- Share a transformation story
- Highlight specific struggles and how they overcame them
- Subtly mention your offer as part of the solution
📝 Pro Tip: If you don’t have client stories yet, share your own journey or hypothetical examples.
Email 5: The Invitation (Soft Pitch)
📌 Purpose: Present your offer + Call to action
Subject Line: “Ready to [solve their pain point]?”
Content:
- Acknowledge their journey so far
- Reiterate the solution to their problem
- Introduce your paid offer with a clear CTA
- Provide a bonus/limited-time incentive if applicable
📝 Pro Tip: Keep the pitch light—position it as an opportunity, not a hard sell.
This sequence keeps new subscribers engaged, nurtures trust, and smoothly transitions them to your offer. Would you like help tailoring it to your audience? 🚀
