If you include at least these 9 items on your home page, you will have checked all the boxes for having a successful website.
- Your promise to you visitors and prospective clients. It must show them how you understand their challenges, and that you can solve their problems.
- Your visual branding is an important part of your story. It should be your colors, fonts, shapes etc. that visually communicates you company’s values and personality.
- It should build trust – have past client accolades on your home page for your audience to see. Make them easy to find and prominent on the home page.
- It must be mobile optimized. The huge number of people do research, on mobile phones, and tablets vs desktops or even laptops. Your site must display clearly on mobile devices. If it’s distorted in any way, people will just leave the site.
- A list of your core services. It’s so much easier for your visitors to see all that you business offers on one page instead of having to click around to other pages on your website. And… it will also boost your SEO as well.
- Video – It’s a good idea that gives visitors a real sense of who you are, what you stand for and let’s them hear a little of your story. Your visitors will stay engaged when watching your intro video.
- Your Contact Details. Make it easy to get hold of you right off the bat.
- A CTA (Call to Action) Advise your potential visitors what they should do next… read this blog post, grab your freebie, watch another video etc. Guide them on a customer journey.
- Changing content. Put your blog posts on your home page and keep it fresh with new content which proves your company is real, active, and alive.
Having a website for potential customers to learn about your business is essential in today’s modern world! Get your company’s story online so that potential customers can search for, learn about, and connect with your business.
If you’d like to set up a complimentary 30 minute “Evaluate My Website” strategy call with me this summer. Let’s chat about your goals and objectives. Just pick a good time for you >> CLICK HERE
